Marketing Newscast

(Edited 30 October 2024)

With today’s budget announcement (Wednesday, 30th October 2024) by Chancellor Rachel Reeves, businesses nationwide are grappling with the news of rising National Insurance contributions. Starting in April 2025, employers’ contributions will increase from 13.8% to 15%, alongside a lowered threshold for National Insurance contributions on employee earnings, now starting at £5,000 rather than £9,100. While these changes aim to contribute an additional £25 billion annually, they also significantly strain businesses, particularly those focused on growth.

For many business owners, these adjustments present tough choices around staffing. As taxes increase, companies may face pressure to limit new hires and prioritise retention, potentially constraining expansion plans.




Why Media is a leading design and marketing agency in London, Spain, and Italy

Amid these new challenges, Why Media expects a significant rise in businesses seeking to outsource their marketing, especially in the luxury property and construction sectors, which now face added financial burdens due to increased taxes—including the removal of the non-dom tax benefits, higher stamp duty, and new taxes on private school fees. For over a decade, Why Media has provided top-tier design and marketing services to large-scale businesses, helping them strengthen their brands and extend their reach without the expense of an in-house team. From custom website development to data-driven marketing strategies, our tailored solutions keep you competitive and primed for growth while we manage the complexities and relieve the pressure of navigating new regulations.

Why Media is anticipating a surge in businesses looking to outsource their marketing, in particular those within the luxury property sector and construction industry who today have been hit with further challenges with the removal of non-dom benefits, tax on private schools, and increased stamp duty - all with immediate affect. 

From construction giants and estate agents to energy providers and retailers, Why Media offers specialised solutions across branding, social media management, content creation, and custom website design. With deep expertise and sector-specific insights, we elevate your brand to boost engagement, enhance brand awareness, and improve user experience.

Rowen Squibb, CEO of Why Media, commented, ‘Businesses are under more pressure than ever to adapt quickly to regulatory changes while staying competitive. Our mission is to ease that burden by offering high-quality marketing solutions that allow clients to focus on growth. By outsourcing essential services like website management, brand management and marketing, businesses are relieved from the increases in the National Living Wage and National Insurance, meaning they can invest in highly skilled, experienced web developers, art directors, creatives and marketers without added costs. On average, the full-service monthly retainers that we provide to clients across the property, construction, finance and shopping centre sectors are the equivalent to the cost of one Senior Marketing Manager way in London but for this fixed-price monthly cost, our clients are getting access to in excess of eight skilled individuals.”

If the Chancellor’s new regulations have put a pause on your growth plans, let us take the reins. Why Media is your one-stop shop for all things design and marketing— allowing your business to thrive, even in challenging times.