Marketing Newscast

(Edited 06 November 2024)

Trump won, and there is a reason he has had such a surprising success - and it has nothing to do with protecting cats and dogs!  With Donald Trump back in office as the 47th President, the United Kingdom faces a drastically altered geopolitical and economic landscape. Trump's unexpected victory stems from deep-seated frustration in the American electorate, not from any charm or public relations campaign. His win highlights a clear message: Americans are weary of high taxes and government overreach—a sentiment many in the UK share. Now, the Brits are in trouble - we’ve made our market uncompetitive and now must recalibrate our strategy on trade, tax, and regulatory policies. 

Today’s geopolitical landscape looks vastly different from yesterday's; we face a whole new set of circumstances. With Trump promising the possibility of new tariffs, UK exports could face increased challenges. Trump’s administration will likely pursue a path that prioritises American economic interests - threatening to disrupt British trade. The British government positioned itself for a Harris win, so now, they need to move fast to ensure that we can compete in the world’s marketplace. Maybe our government should never have interfered with the American Election…

Why Media Visited Washington DC Ahead Of The US Presidential Election 

In 2023, British exports totalled £861 billion—a figure already down by £11.5 billion from the previous year. Faced with complex taxation systems and extensive regulatory requirements, British businesses find it increasingly difficult to prioritise growth and international expansion. Unlike the US, where Trump’s influence encourages deregulation, the UK’s red tape could hinder its competitiveness unless the government takes swift action to reduce regulatory burdens.

UK businesses remain entangled in a web of legislation. There are over 4,650 Public General Acts, each containing thousands of pages of complex regulations - a staggering increase from just 212 in 1997. Instead of empowering British businesses, this regulatory overload stifles innovation and growth, leaving the UK disadvantaged in a fiercely competitive global economy. 

It’s like playing a football match where the UK’s goalie has their hands tied, while leaders like Trump, with Elon Musk by his side, play freely. 

Rowen Squibb from Why Media, a leading design and marketing agency for 100 businesses in the UK and Europe, voiced his concerns: ‘Someone needs to wake up - and fast. We have a ring-side seat to how confident businesses are feeling after today’s news. British businesses are filled with give-it-a-goers, but they’re struggling under the weight of taxes and legislation.’ He adds, ‘While it must be said that the private sector contributes an annual total of £867 Billion in tax paid to the Exchequer, 80% of this falls on British companies. We are witnessing a new economic cycle - how can we avert the impending economic iceberg?’ 

With Republicans in control of both the House of Representatives and the Senate, Trump now has a greater influence over US policy than ever before. His administration's stance on trade and tax reform could reshape international markets, and the UK must be ready to respond. The British government now finds itself on uncertain ground.

Why Media, an international design and marketing agency, is reaching out to the government to request an understanding of what lies ahead.