Marketing Newscast

(Edited 23 August 2024)

TikTok is breaking free from its stereotype as a platform exclusively for young, consumer-focused audiences. The rise of B2B success stories on the app is reshaping perceptions and emphasising its potential for diverse business opportunities.

TikTok emerges as a dynamic B2B platform with a global reach of 945.2 million users

With a projected user base of 16.8 million this year, TikTok has expanded its reach to over 150 markets and supports 75 languages. For businesses, this translates to a global advertising reach of up to 945.2 million users.

To understand if TikTok is the right fit for your brand, it's crucial to delve into the platform's user demographics:

• TikTok's user base is more diverse than commonly thought:

  • 3 out of 4 TikTok users are over 21.

  • The gender split is nearly equal, slightly favouring female users.

  • The advertising audience is split into 70% Millennials and Gen Z (18-34 years old) and 30% Gen X and Boomers (35-55 years old).

• Insight into user motivations and behaviour on TikTok reveals:

  • TikTok acts as a central hub for various communities, such as BookTok, CarTok, MovieTok, Small Business TikTok, and Sustainability TikTok.

  • Gen Z prefers TikTok and Instagram over Google for information searches.

  • Approximately 35% of users engage with brands on TikTok.

  • 32% use TikTok to stay updated with current events.

• Commercial influence and emerging trends on TikTok include:

• • TikTok leads in consumer spending among apps.

  • Millennials on TikTok are 2.3 times more likely to tag a brand in their posts compared to users on other platforms.

  • 65% of users rely on online reviews and creator recommendations for online purchases.

  • The hashtag #tiktokmademebuyit boasts 31.8 billion lifetime views.

  • Two-thirds of users get inspired to make purchases on TikTok, particularly during live streams, where 50% have made a purchase.

With its engaged and diverse user base, TikTok presents a unique opportunity for businesses to connect with their audience. The platform's growing influence suggests that it might be time for businesses to consider TikTok as a valuable tool in their marketing strategy.