Marketing Newscast

(Edited 10 January 2025)

With changes to stamp duty coming into play in April, many estate agents are anticipating an influx of new buyers looking to secure their new property before regulation changes come into effect. As estate agents prepare for increased activity, the leading marketing agency, Why Media, emphasises the importance of investing in your company brand.                         

In April, house buyers in England and Northern Ireland will start paying stamp duty on properties over £125,000 instead of the current regulation of over £250,000. First-time buyers currently pay no stamp duty on homes up to £425,000, but the new reforms will see this drop to £300,000. With the current average price of a UK home in 2024 close to the £300,000 mark, this new regulation will likely affect a vast proportion of the country. 

Housing experts expect sales to increase rapidly over the next few months ahead of stamp duty changes as many rush to secure a new property. Many first-time buyers will be feeling motivated to avoid any additional charges.

Why Media is a leading design and marketing agency specialising in the property sector. 

This influx of new buyers will undoubtedly cause a busy period ahead for estate agents. Leading design and marketing agency Why Media has specialised in bespoke marketing solutions for the property world for over a decade. We have experience working with agents across the country, from prime London agents like Knightsbridge Prime Property and Arlington Residential to regional experts, including Austin Homes, Anthony Martin Estate Agents and Greenhill Estates. Why Media understands the vital role marketing plays for estate agents. 

Many estate agents are reliant upon third-party platforms like Rightmove. At Why Media, we help agencies discover the value in investing in their own channels, which gives them the ability and flexibility to be more proactive and take ownership of how their properties are marketed. Additionally, investing in a bespoke website allows you to win the SEO war on Google. 

Estate agents are positioned in a highly competitive, demanding market. It is vital to have your own channels to ensure visibility on Google. We also have the ability to integrate user journeys and data capture to allow agencies to target those who have been looking for properties in their catchment area. 

From creating a trustworthy, knowledgeable image through social media and press to promoting your properties and services through professional photography and videography, Why Media are experts in getting more exposure, brand awareness, and elevating your social media and website. Creating people-focused videos allows our clients to add personality and build trust, rather than solely posting property photos. 

Agency partner at Why Media, Claire White, commented, ‘We are confident that as new buyers flood to secure their property, more and more estate agents will look to outsource their marketing. We have years of experience delivering tangible results for our property clients and understand the importance of having a flawless website and marketing strategy during busy periods. Over the years, we have seen more agents investing in new technology, responsive websites and video content and, those who have most certainly stand out from their competitors.’  

Amidst this busy season for estate agents, partnering with a marketing agency offers a reliable path to boosting engagement and distinguishing your business from the competition. While you concentrate on assisting new home buyers, we’ll expertly manage your marketing.

To discover more of our work, check out our testimonials.