(Edited 10 March 2025)
Why Media is excited to announce the expansion of its Content Creation team with the addition of two new Digital Content Creators, Leno Cainelli and Sam Burgess.
As video content becomes increasingly essential across industries such as construction, property, and retail centres, Leno and Sam will play a key role in producing high-quality, engaging content for Why Media’s diverse client base. From house tours and podcasts to trending TikToks, their work will span both B2B and B2C audiences as they create compelling content to assist marketing strategies.
Leno Cainelli joins Why Media as a Digital Content Creator
Both new team members bring a passion for videography, combining creativity and expertise to enhance Why Media’s content offerings. Their fresh energy and innovative approach will further strengthen Why Media’s ability to elevate its clients’ online presence.
Leno Cainelli brings a wealth of video experience, having worked with fitness content creators and collaborated with iconic brands such as Nikon and Polaroid. Leno commented, ‘I am excited to have joined the Why Media team and look forward to creating content for new and existing clients. This is a great opportunity for me to utilise my skills, and develop new ones across such a large variety of clients.’
Sam Burgess joins Why Media as a Digital Content Creator
Sam Burgess joins Why Media as another Digital Content Creator and will be developing his skills under the guidance of Leno and the wider team. Sam worked for WeAreTottenhamTV YouTube Channel after studying Film and TV production at university. Sam shared, ‘I am looking forward to the variety of work I’ll be delivering for Why Media. Each day will bring a new challenge in which I can expand my creative boundaries.’ Sam’s passion for digital content shines through, and the team are confident his fresh, energetic approach will help elevate the client’s video content.
Video content now dominates digital marketing, accounting for approximately 82.5% of all internet traffic. Recognising this shift, Why Media continues to invest in its videography department to meet current demands and anticipate future trends.
Claire White, Agency Partner and Head of Marketing at Why Media, commented, ‘It’s exciting to see video content taking centre stage in marketing strategies. We believe this is just the beginning and that soon, video will be a fundamental part of every client account. With Leno and Sam joining the team, we are well-positioned to meet this growing demand and continue delivering exceptional content. Video has been a key service for the agency for over five years, but over the past eighteen months, almost all of our clients have seen the benefits of investing in video content. Our shopping centre clients are investing heavily in TikTok and YouTube Shorts, which are increasing the demand for short-form, trending videos. In contrast, our construction and property clients use long-form video to highlight key construction projects, development opportunities and properties.’
Operating across the UK, Italy, and Spain, Why Media remains at the forefront of design and marketing. With the expansion of its digital content team, the agency is set to further evolve its video production services in line with market trends.
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