Marketing Newscast

(Edited 28 April 2025)

The creative industry is often undervalued, despite its vital contribution to the UK economy and society. The UK marketing industry contributes significantly to the UK economy; in 2023, total advertising spend in the UK reached £36.6 billion - a figure that continues to grow year on year. Yet with the rise of social media platforms, easily accessible design software, and increasingly good smartphone cameras, the expertise and skill involved in professional marketing services are frequently underestimated. 

Marketing today is far more than simply posting online content. It is about crafting compelling narratives, maintaining brand consistency, building and safeguarding reputations, and forming genuine, lasting relationships with an engaged audience. Successful campaigns require strategic thinking, deep sector knowledge, and creative expertise – none of which can be replicated overnight or by simply using automated tools. 

Why Media is a leading London-based marketing agency. 

The rise of AI and automation has undoubtedly transformed the creative landscape. Tools such as AI-driven design platforms and automated content generators are now widely available, making certain marketing elements more accessible. However, it is a misconception to assume that these tools alone can deliver professional results. 

AI can support creative professionals, helping to streamline workflows and generate ideas. But the ability to apply strategic insight, emotional intelligence, collaborative ideas, and brand understanding remains a human skill. While many experts predict AI could replace millions of UK jobs by 2030, roles requiring creativity, empathy, and critical thinking, such as those in marketing, will continue to rely heavily on human expertise. 

Why Media is a highly experienced digital marketing agency operating across the property, retail, and construction sectors throughout the UK, Italy, and Spain. They offer a full range of services, from graphic design and website development to social media marketing and digital strategy. Having built an outstanding reputation within the industry, Why Media understands that successful marketing is a combination of human connection and technological innovation. 

Why Media works across the construction, property, and retail sectors in London, Spain and Italy. 

Rowen Squibb, CEO of Why Media, reinforces the value of professional marketing: ‘It is vital that we do not undervalue the skill and experience of the marketing industry. New technology, including AI, can assist in the creation of marketing campaigns, but it cannot replace or diminish the importance of human creativity. We have to ensure new technology does not undervalue our work.’ 

As we continue to embrace new technology, it is essential to remember that creative industries drive not just economic growth, but also societal movements and human connection. By valuing the people behind the campaigns, we can ensure that the UK’s creative industries continue to thrive in an increasingly digital world.