Marketing Newscast

(Edited 28 April 2025)

Greggs has announced that its viral Mac & Cheese will be rolled out nationally over 1750 Greggs shops by the end of July

The cheesy menu item has had a hugely successful trial run in 300 shops, with a string of videos showcasing the pasta boxes going viral on TikTok, generating well over 5 million views.

Customers will be able to get their hands on the Mac & Cheese boxes in shops, through delivery via Just Eat and Uber Eats, and through Click + Collect on the Greggs App.

Tuesday 22 nd April 2025 – Greggs has announced a national rollout of its viral Mac & Cheese, as the leading food-on-the-go retailer continues its ongoing plans to give customers even more choice and variety from its menu. After a successful trial in 10 Greater Manchester shops in November 2024 and a subsequent rollout to 300 UK locations earlier this year, Greggs will launch its Mac & Cheese nationwide in all shops that have Hot To Go units by the end of July.

The mouth-watering pasta box sent social media into a meltdown following a series of viral videos, including a TikTok post by food influencer Carmie Sellitto which generated over 1.5 million views, with Carmie telling fans: “Wow! I actually ate this so quickly I couldn’t take a second to breathe, I was so excited!”

Greggs also shared a video of the box of velvety goodness, which has now been watched over 3 million times.

Baked fresh in shops every day, Greggs’ Mac & Cheese consists of delicious pasta smothered in a rich, creamy cheese sauce, topped with a soul-comforting blend of Cheddar and Red Leicester, a crunchy layer of ciabatta breadcrumbs and a sprinkle of parsley to form a divine golden crumb.

This warm box of gooey, crispy and oh-so-tasty comfort food is available from £4.55 and is entirely worth the visit alone - however if you want to make a meal of it, you can grab a Mac & Cheese and any drink from just £5.75.

The Mac & Cheese aims to give Greggs customers even more choice and variety from its menu, adding to its already expansive options. The Mac & Cheese is now available in over 300 shops and will roll out to over 1750 shops nationwide by the end of July.

Customers can also get their hands on the Mac & Cheese via Click+Collect on the Greggs App, which is free to download and gives access to a variety of tasty rewards. For every 9 purchases in different categories – from hot drinks, to sandwiches to bakes to sweet treats – app users can get one completely free. New users of the Greggs App also receive a free hot drink of their choice upon registration, as well as a free sweet treat to celebrate their birthday each year.

Notes to editors:
For further information, contact Greggs@hopeandglorypr.com

About Greggs
Greggs is a leading UK food-on-the-go retailer with over 2,600 shops nationwide and approximately 32,000 employees across the business. The company was founded in 1939 by John Gregg, then delivering fresh eggs and yeast, by pushbike, to the families of Newcastle. Greggs has since grown to become a nation's favourite and much-loved British brand.

Greggs has always been committed to doing the right thing by its people, partners and the communities it serves. In the sixties Greggs launched its first free ‘pie n peas supper’ for older residents in Gateshead, an initiative that still runs today and continues to support the elderly within the communities Greggs operates in. The Greggs Breakfast Club, launched in 1999, provides schoolchildren with free wholesome breakfasts each school day and today supports over 75,000 children through its 1,000 Breakfast Clubs, across the UK. These, and many more initiatives, are supported through the Greggs Foundation, a dedicated grant-making charity that aims to build stronger, healthier communities in the areas we operate.

As a food-on-the-go retailer, Greggs continues to specialise in daily fresh shop-made sandwiches, and savouries baked fresh in the shop ovens throughout the day. These are further complemented by popular products and ranges including freshly ground coffee, breakfast, confectionery and evening menu items. Greggs also offers a healthier options range which includes a selection of gluten-free, vegan-friendly and lower calorie products.

Greggs has a delivery partnership with both Just Eat and UberEATS enabling customers to enjoy their Greggs favourites via order and delivery. Greggs’ Click + Collect offering provides customers with the ability to select their shop and collection time slot of choice and allows them to order a range of Greggs products in advance, ready for collection when they arrive at our shops. Greggs successfully launched its new website and Greggs App, including its enhanced loyalty proposition. Customers can now earn stamps and rewards across all menu categories on both walk-in and Click + Collect purchases. Deployment of its new Customer Relationship Management capabilities will allow teams to talk to customers like never before and continue Greggs journey to give additional and personalised services and offers across multiple channels.