Marketing Newscast

(Edited 22 April 2025)

Tuesday 22nd April 2025 

Written By Zoe Ford

Today, London-listed Fragrant Prosperity Holdings (FPP) saw its value increase by over 200% following the announcement that David Brown has joined its Investment Advisory Board.

While this is great news, FFP’s share price sits at 1p (22/04/25, 2pm), translating to a market cap of £622k. This is a long way from the heavy heights of the £7-8 million valuations it achieved during its previous high-profile deals with the Colgate family and Hi 55 Ventures Limited back in November 2023. 

VALE INTERNATIONAL WAS THE HISTORIC TRADING NAME OF THE BUSINESS, AND WHY MEDIA LAUNCHED THE BUSINESS WITH A FLURRY OF ACTIVITY.

So, what could David Brown’s arrival mean for FPP’s future? 

Brown is a recognised leader in digital payments, fintech, and AI-driven financial innovation. He was an early pioneer in applying artificial intelligence to financial services, becoming a founding director of Previse, one of the first companies to use AI to enable instant supplier payments. Under his leadership, Previse secured major investments and built strong momentum in the AI-fintech space. 

Brown also founded Oxygen Finance, where he raised £20 million and steered the company to a successful acquisition by Arrowgrass. During his time, Oxygen won significant contracts and became a leading player in its sector. 

With Brown’s track record of scaling fintech businesses and harnessing AI for financial innovation, FPP could be entering a transformative era as AI reshapes the financial landscape. 

Disclosure: 

Why Media Limited Directors own shares in Fragrant Prosperity (FPP) and offer no advisory or insights into investment and or the validity of any investment. Why Media Limited worked for Vale International Group, the former trading name of  Fragrant Prosperity (FPP).